Our Story

King Legal intelligence is a specialist strategic research and marketing consultancy focusing solely upon legal services. We aim to assist our clients in;

• Identifying strategic growth opportunities;
• Determining a firm or practice group’s market positioning;
• Establishing local, interstate and international referral networks;
• Achieving strategic and operational goals; and
• Professional and commercial skill development.

Over the past 14 years we have worked closely with clients across both Australia and Asia on a range of projects aimed at either improving service offering or assisting in practice development and growth. 

Now, in 2012, King continues to work with a range of Australian law firms assisting their survival, growth and ongoing prosperity in a rapidly changing Australian legal market. We do not aim to impress with size or reach but rather with the quality and bespoke nature of our services.

Our points of difference are:

• A unequalled perspective and knowledge of the Australian legal market;
• We eschew templated approaches and “best practice” models in favour of solutions that are most likely to achieve real results for our clients;
• An unparalleled understanding of the dynamics and intricacies of each major Australian legal market and the practice areas within it; and
• An ability to work with all firms types and sizes according the their respective needs.

King’s unique access to the Australian legal profession’s senior practitioners and most significant clients allows us to provide an unrivalled level of insight and perspective into the drivers of success in each legal market in Australia.